Archive for the ‘mass customization’ Category

Jacek Majewski and Hania Kokczynska from Super Super will discuss the Przemiany Festival graphic and set design at the niewidzialny dizajn (Invisible Design) conference in Poznan. Part of Festival’s set design was FOLD WARSAW – an origami inspired seat that could be co-created with an online interface. The customization interface was developed by Bridge.


Mass customization creates unique objects that answer directly to users needs. This innovative design and production method will be presented during Przemiany Festival as Fold Warsaw project. Fold is a seat inspired by the art of origami, that you can co-design together with Super Super and Bridge. Participants of the workshops on the 2nd of […]


Super Super powered by Bridge is providing Przemiany Festival website visitors with a possibility to engage in the design of the festival stage set. FOLD WARSAW configurator launches today. Through an online interface users can design their own, unique seats, but their choice is constrained to make sure that every object can be manufactured and […]


F5 featured Ivy Shelf designed by Bridge. Ivy is a modular piece that can be customized on mobile devices in augmented reality. Bridge designed Ivy and developed the app for mass customizing it. In F5 interview Bridge talks about the design and discusses the future of material culture such as local digital manufacturing on demand. […]


Bridge is a studio offering advanced technological solutions operating in a wide spectrum of fields starting from augmented reality, through tools for mass customization of products up to universal applications for mobile platforms (iOS and Android). We’re realizing highly complex and non-standart projects from an early concept stage through interface design and finishing on final […]


Michal will give a talk entitled “Digital Craft” at the Faculty of Design, Academy of Fine Arts in Warsaw. It will be a discussion of computer aided manufacturing and design as tools enabling the creation of complex forms, often inspired by nature and contributing to developement of new business models based on the idea of […]


Michal’s new article on mass customization and the paradox of choice is published in 2+3d. The text features the works of Nervous System, Studio Ludens and Fluid Forms and touches on Michal’s PhD research subject – developing configurators which prevent the occurence of the paradox of choice. Michal is working on tools which enable intuitive […]


Michal tutored a 5 day Processing workshop for a master programme at Lund University’s School of Industrial Design. The workshop took place between 25th and 29th of October 2010. Many thanks to Andreas Hopf and Axel Nordin for the invitation. Below is the synopsis: Processing for Mass Customization Parametric modeling gains a significant influence on […]


Michal Piasecki’s recent design – Weaving Bowl – was selected for the final of Young Design 2010 competition organized by Warsaw’s Institute of Industrial Design (IWP). During the project presentation at IWP, taking place on June 2nd this year, Michal emphasized how mass customization paradigm shifts designers and users roles. Designers’ focus moves away from […]


“A Redefinition of the Paradox of Choice”, a paper co-authored by Michal Piasecki and Sean Hanna, was accepted for the Design Computing Cognition conference 2010 (DCC’10). In the paper builds upon Barry Schwart’z definition of the paradox of choice. The abstract outlines our proposition of reconsideration of the paradox and positions the Breeding Objects Experiment […]



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